BACKGROUND

Smith Optics is a high performance sunglasses, goggles and helmet brand. For the Sea Otter Classic event, Smith looked to develop a new booth that aligned with their updated brand approach.

PROJECT

I partnered with Starch Creative to design an elevated, crowd-friendly booth that matched SMITH’s modern aesthetic. The build was arranged to be approachable from both sides and to accommodate a large amount of product, room for storage, and meeting spaces. We also prioritized off-the-shelf materials and fixtures, customizing displays to have an impactful appearance and double as functional storage.

LAST THOUGHTS

This was a fun project where we could partner closely with the fabrication team and practice some creative problem solving. It was gratifying to design solutions that balanced form and function in a clean, simple way.