BACKGROUND

Rivian is an electric vehicle company focused on the adventurous spirit and creating solutions toward sustainable energy. The launch of the R1T was highly anticipated and would later distinguish Rivian as the first automaker to bring a fully electric pickup to the market.

PROJECT

First Mile was an all-access experience showcasing the R1T and an opportunity for customers to see, touch and drive the vehicle on a customized course. This was the first time Rivian had a physical presence at this scale, and our team was responsible for bringing the brand’s spirit to life through the vehicle demos, aesthetic, staff interaction, and event flow. We focused on balancing education and excitement around the R1T with welcoming guests into the Rivian community.

LAST THOUGHTS

This was one of the most talented, hard-working and committed group of people I’ve ever collaborated with. First Mile came together through a culmination of teamwork among every department at Rivian and many external partners, and it was a huge period of learning and growth for me.